GMC HUMMER CRABWALK
HUMMER EV SUV & Pickup have a unique feature called CrabWalk. This entierly new way of driving allows the EVs to glide sideways with no wheel-slip.
The winter footage was provided to our team with the requirement that we make it a holiday spot. HUMMER has a bold and stacatto tone that needed a short and memorable line with an equally memorable holiday track.
AGENCY: MEDIA MONKS
ACD, COPY
In the spirit of the HUMMER brand, I explored dozens of short lines that would evoke the holiday spirit but still bring the HUMMER boldness forward. "LET IT SNOW" is a simple line taken from a well known holiday song but, in this context, it is also a dare.
It's going to snow? Let it.
