HP PRINTER SUPPLIES, OCEAN BOUND PLASTICS
The story of HP's sustainability efforts is a story of circularity – this story is a closed loop. Ever year HP takes millions of pieces of ocean bound plastic and turns them into recyclable cartridges.This film was released as 6s, 15s, 30s, and hero 60s edits with dozens of social assets to support.
AGENCY: MEDIA MONKS
WRITER (SCRIPT + TREATMENT), CREATIVE STRATEGY
My partner on this project, Victoria Zelaschi Leveratto, and I developed the strategic approach and the concept of the "endless story" that evolved into The Closed Loop. I wrote the script for each cut down and worked closely with my partner to develop the visual and story treatment we delivered to our on amazing onsite team – Director Cali Bondad and Director of Photography Caleb Heymann.
OPENING SHOT: ESTABLISHING CIRCULARTY FROM THE PERSPECTIVE OF THE BOTTLE
CLOSING SHOT: MATCHING THE OPENING SHOT TO SHOW THE CLOSED LOOP
A FULLY CG FACTORY TO SHOW THE MANUFACTURING JOURNEY
A MATCH SHOT SHOWING THE PRODUCT IN ACTION – THE JOURNEY CONTINUES