Horizontal Name Logo
Stacked name logo

PROJECT:

HP INDIGO X HERSHEY: THE LIMITLESS CANVAS

Hershey created the award winning HER X SHE campaign that ran in dozens of markets. This campaign was printed by the only printer capable of handling the job – the HP Indigo Press. This film reframes every package as a tiny billboard, a limitless canvas to say whatever you want, and a place to fight for representation.

AGENCY: MEDIA MONKS

MY ROLE:

WRITER, CREATIVE-STRATEGIST

As the lead writer and creative I finalized the strategy, pitched the concept, wrote the script and treatment, and worked closely with the director and crew in Mexico City to create this sweet (pun intended) film.

HerShe bar in actors hands

CUSTOM PRINTED PROP

HerShe set in Mexico City

SOUNDSTAGE Estudios Churubusco, MEXICO CITY

Raquel Bandeira holding a HerShe bar.

SCIENTIST AND INFLUENCER – Raquel Bandeira

Talent outside set

THE CAST AND THE PACKAGE DESIGNS THEY MATCH

Smile LogoFace logoFace logo