PROJECT:

HP INDIGO X HERSHEY: THE LIMITLESS CANVAS

Hershey created the award winning HER X SHE campaign that ran in dozens of markets. This campaign was printed by the only printer capable of handling the job – the HP Indigo Press. This film reframes every package as a tiny billboard, a limitless canvas to say whatever you want, and a place to fight for representation.

AGENCY: MEDIA MONKS

MY ROLE:

WRITER, CREATIVE-STRATEGIST

As the lead writer and creative I finalized the strategy, pitched the concept, wrote the script and treatment, and worked closely with the director and crew in Mexico City to create this sweet (pun intended) film.