HP INDIGO X HERSHEY: THE LIMITLESS CANVAS
Hershey created the award winning HER X SHE campaign that ran in dozens of markets. This campaign was printed by the only printer capable of handling the job – the HP Indigo Press. This film reframes every package as a tiny billboard, a limitless canvas to say whatever you want, and a place to fight for representation.
AGENCY: MEDIA MONKS
As the lead writer and creative I finalized the strategy, pitched the concept, wrote the script and treatment, and worked closely with the director and crew in Mexico City to create this sweet (pun intended) film.
CUSTOM PRINTED PROP
SOUNDSTAGE Estudios Churubusco, MEXICO CITY
SCIENTIST AND INFLUENCER – Raquel Bandeira
THE CAST AND THE PACKAGE DESIGNS THEY MATCH