GOOGLE ASSISTANT: MAKE GOOGLE DO IT
Google Assistant makes "a million little things easier." This campaign first ran during the 2018 Oscars and and continued for several years after. Relying heavily on star power, this campaign went on to feature John Legend, Sia, Kevin Durant, and many more.
AGENCY: ARTS AND LETTERS CREATIVE CO
I researched Google Assistant's functionality and developed hundreds of potential use cases that were then used to write against. Each scene began as a long, silent take of the talent that the team then wrote internal monologues for based on the Google use cases.