What happened to Limetown?
Facebook Watch is a new video streaming service with limited awareness. To get the word out about the new platform, they have developed a big budget, star driven mystery series called Limetown.
For context, watch the trailer HERE.
Concept Development, Writing, Immersive Storytelling
We were asked to create an experiential activation that would tease the new show and increase awareness of the platform without giving away any hints or spoilers.
We created an immersive trailer experience where viewers would feel as though they were actually in the show. We created physical builds from the trailer (a door, a detective board, etc.) and had them come to life at various points during the trailer.
The Santa Monica Pier is a hectic place but our activation stoped people in their tracks for a full 90 second trailer. The jump scare door was a surprise for anyone near it; so much so that guests gave it space long after the trailer had finished playing.