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Converse

Converse Rubber Tracks:
Drum Machine Shoe Box

Musicians from Joey Ramon to Wiz Khalifa have all worn Converse - it is a piece of the American rock star wardrobe.

Tasked with finding a way to bring more of the Converse brand (namely their Rubber Tracks music program) into retail spaces, I redesigned and 3d modeled a Converse store that centers around music.

The Drum Machine Shoebox is an interactive digital instrument that is built into a standard Converse box. With conductive paint sensors, shoppers can create a song that sources it's samples from the Rubber Tracks music library.

My role: Art Direction, Design, Wireframing, Prototyping, Writing.