SHAWN HURLEY

Google Chromebook:
A relaunch of the Google Chromebook with "You Chromebook"

You Chromebook Campaign:

Global relaunch campaign for Google Chromebook. Our aim was to rebrand the Google Chromebook as a computer for the world today . Over 75 different TV deliverables and over 2 billion media impressions! This campaign led to my team becoming the AOR for the Google Chromebook account.

My role

Copy writing, Script Writing, Audience research, Developing a use case library, Interface research.

Agency: Arts & Letters