ALLBIRDS WATERPROOF LAUNCH
Allbirds is known for their sustainable materials and unparalledled comfort. Now, the Allbirds all-weather shoes combine innovative technology with the planet-friendly comfort you expect from Allbirds.
Our team created a simple visual mechanic we called "under the puddle" to show the iconic sole completely submerged.
The smooth pedestal camera movement reveales that the person being rained on is perfectly at peace, no matter how hard it rains, because their feet are dry and comfortable.
AGENCY: MEDIA MONKS
ACD Copy (SCRIPT + TREATMENT)
My creative partner Kervin Ray Morales and I wanted to evoke the feeling of "singing in the rain" by creating an isolated and abstracted moment of pure joy despite the downpour.
One major challenge was figuring out how to film our "under the puddle" concept. Working with amazing production designers we were able to create a plexiglass platform that the camera could easy maneuver around.
This simple but challenging shoot showed that Allbirds as a brand is still innovating and taking aesthetics seriously.
