ALLBIRDS – RELAUNCH
10 years of comfort, 10 years of sustainability, 10 years of changing the footwear world forever.
Allbirds wanted to celebrate their heritage but also (as always) keep an eye to the future. This film highlights the contributions of the founder and lead designer through the last 10 years and hints at the big things they have planned for the next decade.
AGENCY: MEDIA MONKS
Acd, WRITER (TREATMENT & SCRIPT)
A trip down memory lane, a long road toward the future. That was the concept that launched the treatment and script. Our team built a story arc that was then filled in with real sound bites from a days-long interview with Tim and Jamie from Allbirds.
