ADOBE SUMMIT: 25TH ANNIVERSARY
On the 25th anniversary of the first banner ad, Adobe wanted to create a time capsule to show modern creatives how laborious it was to make digital ads back in the day. To achieve this, Giant Spoon created a 90's themed physical experience and a digital choose-your-adventure game. Talk about a time warp!
AGENCY: GIANT SPOON
CREATIVE STRATEGIST, CREATIVE (writing and design)
I was responsible for creating the entire digital experience as well as designing and writing all the signage for the "video store" section of the physical experience.
The physical experience at Adobe Summit showed guests what the 90's were like – from a video store to an office with a real fax machine, visitors could see how far technology has come in the last 25 years.
For those who couldn't make it to the Summit, I designed an online experience that allows users to visit all the same spaces – video store, office, living room, etc. From writing the script to designing the UI, I lead the digital experience from beginning to end.
The video store section of the physical experience needed to feel authentically 90s. I wrote and designed the posters to make guests feel like they were discovering forgotten 90s movies they might almost remember.
